One of the most common issues professional service providers struggle with is setting fees. In this episode, Kirk Bowman from the Art of Value podcast unpacks practical advice on pricing. In my opinion, this is one of the best episodes (ever) of this podcast! There were several instances during our conversation where I had to […]
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BYP 61 – Bios That Supercharge Your Guest Posts and Podcast Interviews
If you plan to make guest blogging and podcast interviews a part of your overall brand strategy, don’t overlook this small but vital part of the process: your bio! Guest need to be both punchy and persuasive so that you maximize your exposure on these other platforms. Your goal: to get visitors who enjoy your […]
The 5 Best Business Books I Read in 2015
This past year, I made a concerted effort to “catch up” on some business classics, or at least the ones I’ve heard mentioned time and again from other entrepreneurs. Not surprisingly, many of the classics made this list because they’ve endured the test of time. If you have yet to read any of this titles, […]
BYP 60 – 3 Crucial Things To Consider When Designing Your Business Logo
Looking to make a change to your business logo? Make sure you consider these 3 crucial things when having it designed. In today’s episode, we take a slightly deeper dive into establishing a strong visual identity. If you’re looking for custom designs, I recommend my designer Jason Clement or employing the folks over at 99 […]
BYP 59 – The 3 Identities of Every Personal Brand
If you’ve ever struggled on getting clarity regarding your brand’s identity, it may have something to do with the fact that you really have three identities. That’s right, three! In today’s episode we talk about these 3 identities: the visual, the verbal, and the value. Each works in tandem with the other two, and together […]