Looking to make a change to your business logo? Make sure you consider these 3 crucial things when having it designed. In today’s episode, we take a slightly deeper dive into establishing a strong visual identity.
If you’re looking for custom designs, I recommend my designer Jason Clement or employing the folks over at 99 Designs.
1. Make sure it looks good small.
Most people will see your logo on a very (very!) small screen: their phone. Your logo needs to be identifiable, even on a very small piece of digital real estate. For example, you can clearly identify these well known icons, even though they’re sitting right on the tabs of my web browser:
2. Make sure it looks good in black and white.
This is all about creating good contrast in your logo. Putting it in black & white is a great litmus test on whether you have enough contrast in your design.
Secondly, having a good contrast in black and white allows you to “flip” the scheme so you can use your logo on top of darker backgrounds. For example, see how I used my logo in “reverse” on this webinar slide:
3. Decide on whether you want an icon-based logo, typography-based logo, or combination of both.
Icon-based logos include Nike (the famous ‘swoosh’) and Apple. Typography-based logos have only text, like FedEx or Chanel. For an example of a combination logo, look at Pizza Hut:
Mentioned in Today’s Episode:
Interested in learning how to create those 3D book images? Download this helpful course by Jason:
How To Design 3D Book Covers – $19
Get a video tutorial in Canva and Photoshop, along with all the slides from the presentation in downloadable PDF format. Keep the video for reference; you’ll have permanent access to Jason’s presentation and learn to create book covers in Canva and morph them into 3D covers within Photoshop.
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