• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Mike Kim

Live Your Message. Love Your Work. Leave Your Mark On The World.

  • About
  • Speaking
  • Podcast
  • Blog
  • Book
  • Visit My Store »

BYP 60 – 3 Crucial Things To Consider When Designing Your Business Logo

by Mike Kim Leave a Comment

BYP 60Looking to make a change to your business logo? Make sure you consider these 3 crucial things when having it designed. In today’s episode, we take a slightly deeper dive into establishing a strong visual identity.

If you’re looking for custom designs, I recommend my designer Jason Clement or employing the folks over at 99 Designs.

1. Make sure it looks good small.

Most people will see your logo on a very (very!) small screen: their phone. Your logo needs to be identifiable, even on a very small piece of digital real estate. For example, you can clearly identify these well known icons, even though they’re sitting right on the tabs of my web browser:

Screen Shot 2015-12-09 at 1.19.48 AM

2. Make sure it looks good in black and white.

This is all about creating good contrast in your logo. Putting it in black & white is a great litmus test on whether you have enough contrast in your design.

Secondly, having a good contrast in black and white allows you to “flip” the scheme so you can use your logo on top of darker backgrounds. For example, see how I used my logo in “reverse” on this webinar slide:

Screen Shot 2015-12-09 at 1.25.33 AM

3. Decide on whether you want an icon-based logo, typography-based logo, or combination of both.

Icon-based logos include Nike (the famous ‘swoosh’) and Apple. Typography-based logos have only text, like FedEx or Chanel. For an example of a combination logo, look at Pizza Hut:

Pizza Hut

Mentioned in Today’s Episode:

Interested in learning how to create those 3D book images? Download this helpful course by Jason:

Screen Shot 2015-12-08 at 5.33.36 PMHow To Design 3D Book Covers – $19

Get a video tutorial in Canva and Photoshop, along with all the slides from the presentation in downloadable PDF format. Keep the video for reference; you’ll have permanent access to Jason’s presentation and learn to create book covers in Canva and morph them into 3D covers within Photoshop.

Purchase Replay – $19

Connect with Mike:

https://mikekim.com/

Instagram – https://www.instagram.com/mikekimtv/

LinkedIn – https://www.linkedin.com/in/mikekimtv

Facebook – https://www.facebook.com/mikekimtv/

Twitter – https://twitter.com/mikekimtv

YouTube – https://www.youtube.com/c/MikeKim


 

Leave a review.Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best way for word to get out about this podcast. I read every single comment … leave any review you want, as long as it’s honest. Thank you!

Filed Under: Blog, Design, Podcast Episodes

Primary Sidebar

Mike Kim - headshot

Mike Kim
Personal brand strategist and author of the Wall Street Journal & USA Today Bestseller, You Are the Brand.

Read more »

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Ranked the #1 podcast on iTunes for personal branding, each episode helps you build your personal brand business.

Subscribe via iTunes »

Most Popular Posts

  1. 10 Takeaways from the John Maxwell Team’s International Maxwell Certification Event
  2. I Get Rejected Every Single Day. Here’s How I Deal With It.
  3. The 3 Step Framework To Build A Winning Brand Identity (From Scratch)
  4. How To Supercharge Your Bio For Guest Blogs Or Podcasts
  5. 4 Steps To Find Out How Much Money You Need For A Career Pivot
  6. Secrets of Verizon FIOS: Boost Your Sales Copy With These 5 Phrases
  7. Apply These 5 Marketing Lessons From Marvel’s The Avengers (No Spoilers!)
  8. How To Market Yourself Like No One Else Can
  9. Why It’s NOT Wrong To Market Your Ministry
  10. How To Blend Your Spiritual and Work Life … Without Being Preachy

Social

Instagram
LinkedIn
Twitter
Facebook

Footer

Need Marketing or Brand Strategy?

Click the button below to check out my best resources to help you market and monetize your message.

 

Visit My Store

Here

About
Store
Speaking
Podcast
Blog

Social

Instagram
LinkedIn
YouTube
Facebook
Twitter
TikTok

Copyright © 2023 · Mike Kim Enterprises · Log in site design: jason clement