A few weeks ago Dr. Ann Vertel, an accomplished business coach, speaker, and avid listener of the podcast, asked about how to market “soft” skills. In today’s episode I share a simple approach to marketing based on your potential client’s level of awareness. In short, the more aware a client is of his or her […]
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BYP 63 – An Inside Look At My Affiliate Income
A few weeks ago Rick Marion, a listener of the podcast, asked about affiliate marketing: “I notice you offer a number of affiliate products. Do you have any tips, other than standing behind the affiliate obviously, on how to select affiliates? How to approach affiliates? And would you recommend purchasing a product that you know […]
My Top 9 Attitude Adjustments for 2016
Well, 2016 is here. I shared this on Facebook a few days ago and it really resonated with folks, so I thought to share these here. Some came as a result of taking Michael Hyatt’s Best Year Ever course, others from different content I’ve seen online. Here are my top 9 attitude adjustments for 2016: […]
2015’s Top 5 Episodes of the Brand You Podcast
2015 was a great year for the Brand You Podcast! There was significant growth in listenership and I feel the quality of the content went to another level. I attribute this to two simple things: listener feedback guest interviews So whether you’re new to the show, an avid listener, or somewhere in between these are the top 5 […]
BYP 62 – How To Price Your Fees and Services with Kirk Bowman
One of the most common issues professional service providers struggle with is setting fees. In this episode, Kirk Bowman from the Art of Value podcast unpacks practical advice on pricing. In my opinion, this is one of the best episodes (ever) of this podcast! There were several instances during our conversation where I had to […]