There’s an important distinction between keynotes in the personal brand space: Informational vs. Inspirational. The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes in this sequence: Determine the Call To Action Write quotables and Tweetables Gather stories for within the presentation, not without Create sparse slides (clean, […]
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BYP 184: The Power of One-Day Virtual Summits with Mark Wade
I met Mark Wade in 2018 at a mastermind he hosted in Puerto Rico. I received so much value from the event that I went in 2019 and have already registered to attend in 2020. One of the biggest takeaways involved virtual summits: Mark inspired me to host one. I knew the power of summits […]
BYP 183: How To Get Started Writing and Publishing A Book
Karen Anderson is an associate publisher with Morgan James Publishing in NYC. Considered one of the “titans” of direct marketing, Karen shares insights from an illustrious career in book publishing, marketing, and copywriting. If you’ve ever wanted to know how to get started writing a book, what publishers look for in book proposals, or what […]
BYP 182: Work Smarter, Not Harder: The Systems You Need for Your Personal Brand Business with Kate Erickson
Kate Erickson is the brilliant business strategist and implementer behind the wildly popular online brand, Entrepreneurs On Fire. “EOFire” generates over $3M in annual revenue, and Kate and her partner John run the entire business virtually with just a handful of team members (less than 5 total). The key to their success is found […]
BYP 181: Behind the Scenes of My $25,000 Live Product Launch
Recently I did a “live” launch over a 15-day period called The Brand You Bootcamp. You’ll learn why I did the launch (it wasn’t for monetary gain, though it pulled in just over $25,000), how I pulled off the timing, and what I did to create a rabid community of participants. *** EPISODE CREDITS: If […]