Turning 40 is supposed to be a big milestone, so here are 40 thoughts on life as I enter the next decade. Hope you find some of these helpful. 1. Life is short but the longest thing we’ll ever do. Eat good food, spend more time with loved ones, and never pass up a good […]
The “3 Plagues” Crippling 90% of Personal Brands Businesses (Is This You?)
Most personal brands are plagued by LACK in these 3 areas: Platform Publicity Profits If you make less than $100,000 a year in your personal brand business you need to keep reading this message. Let’s get real. This is like your doctor saying you have high blood pressure, high cholesterol, and are overweight. On the […]
BYP 149 – Protecting Your Intellectual Property with Steve Sponseller
You work hard every day to craft your ideas, frameworks, and strategies. But what can you do to legally protect them? Today I interview Steve Sponseller, a patent attorney based in Spokane, Washington about best-practices when it comes to protecting our intellectual property. In this episode you will learn: The difference between copyrights, trademarks, patents, […]
20 Killer Headlines For Your Blog
Headlines are the “ad for the rest of your ad” — if your headline isn’t strong, then people won’t read your post / email / social update. Whenever I get stuck, I turn to my database of headlines that I’ve compiled over the years (what marketers call a “swipe file”) to draw some inspiration. I […]
BYP 148 – From Behind-the-Scenes to Six Million with Stu McLaren
Stu McLaren is a master marketer and the genius behind building some of today’s largest membership sites. In this interview, we recount his unique journey from being the behind-the-scenes strategist to stepping “out front” to become his own brand. It’s a journey that I’ve walked to a small degree, and one I know that many […]