Let’s face it — only a small percentage of online learning products sold by marketing “gurus” would meet the minimum standards for educational rigor or best teaching practices. That’s why, as an expert with a doctorate in educational leadership, Carrie is my go-to when it comes to bettering learning outcomes and innovative teaching strategies. Just […]
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BYP 240: How To Build A Personal Brand In Corporate Consulting with Andy Storch
Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He’s built a career in the corporate world by using a personal brand, proving it’s very possible to succeed in a niche outside of the norm. If you don’t want to work with other […]
BYP 239: How to Use Facebook Groups to Grow Your Brand and Dominate Your Niche with Dana Malstaff
Dana Malstaff is an author and the founder of Boss-Mom.com. She’s built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed […]
BYP 238: Niches, Riches, and The Only 3 Markets We Are Really In
In today’s episode, I’m kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, […]
BYP 237: Do You Make These 5 Mistakes When Trying To Connect With Your Audience with Geoff Kullman
Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects. In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn’t enough. […]