I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our […]
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BYP 215: How To Create Your Annual Marketing Strategy
In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode […]
BYP 214: How To Get A F*cking Grip with Matthew Kimberley
Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A F*cking Grip. Recently, Matthew and I shared the stage at Todd Herman’s PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see […]
BYP 213: Data Story – How To Explain Data Through Story with Nancy Duarte
Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns […]
BYP 212 – 5 Predictions For Personal Brand Marketing In 2020
The “marketing your personal brand online” space is starting to mature, and I’m predicting several trends as we head into yet another year. A sneak peak: A clearer distinction between Education + Implementation Microcontent Marketing, made human Experience marketing No more “cupcakes” You’ll also get a glimpse into how I’m seeing some well-known brands […]