Strategist and storyteller
Build a CopyProof™ Brand.
You know how there's always someone with half your track record but ten times the attention? I help established founders and experts build an industry-defining brand that's unmistakably their own.
The Mike Kim Letter
Each Tuesday, I share insights to help you navigate the “tabloidification” of the internet, the AI differentiation crisis, and the void that comes after the first version of your career or business.
No fluff, no funnels, no pushy sales emails. Start reading this Tuesday.
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Hello, I'm Mike
I'm a personal brand strategist.
I help founders and experts find the message only they can say, then build their brand, offers, and IP around it. I'm also the author of the Wall St. Journal and USA Today bestseller, You Are the Brand.
Marketing isn't about closing a sale, it's about opening a relationship. I've used that same approach to serve some of today's most influential thought leaders.
The book
You Are the Brand, a USA Today and Wall St. Journal bestseller
The podcast
The Brand You Podcast, 446 episodes and counting
Advised
John Maxwell, Donald Miller, Catalyst, and Daniel G. Amen, MD
The Mike Kim Letter
Recent essays
The Mike Kim Letter
Tuesday
[#57] Are We Just Copying Each Other’s Homework and All Working for Meta?
In 2019, all-time great director Martin Scorsese said of Marvel movies: “I don’t see them. I tried, you know? But that’s not
[#57] Are We Just Copying Each Other’s Homework and All Working for Meta?
In 2019, all-time great director Martin Scorsese said of Marvel movies:
[#56] Learning How I Learn Changed My Life
School was never a strong suit of mine. I was never
[#55] The Obituary of Mike Kim
Mike Kim, writer, who spent his life showing others how to
[#53] I’ve Written this Newsletter for One Straight Year, Here’s What I’ve Learned
Well, I did it. I‘ve written this newsletter for one straight
The book
Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality
A USA Today, Wall St. Journal, Barnes & Noble, and Amazon bestseller.
“Mike Kim does more in You Are the Brand than help us brand ourselves; he helps us figure out how we can be useful in the world. And being useful leads to a sense of purpose and meaning.”
“Proof that it is possible to reinvent yourself and build a career that showcases your unique expertise, passion, and experience.”
“You Are the Brand is a much needed challenge to higher integrity and authenticity in a world of image and social media followers.”
Podcast
The Brand You Podcast
Interviews and solo episodes on building a business around your expertise. 446 and counting.
Episode 442 · 38 min