Strategist and storyteller

Build a CopyProof™ Brand.

You know how there's always someone with half your track record but ten times the attention? I help established founders and experts build an industry-defining brand that's unmistakably their own.

The Mike Kim Letter

Each Tuesday, I share insights to help you navigate the “tabloidification” of the internet, the AI differentiation crisis, and the void that comes after the first version of your career or business.

No fluff, no funnels, no pushy sales emails. Start reading this Tuesday.

Hello, I'm Mike

I'm a business coach and marketing strategist.

I specialize in personal branding, product launch strategies, and copywriting. I'm also the author of the Wall St. Journal and USA Today bestseller, You Are the Brand.

Marketing isn't about closing a sale, it's about opening a relationship. I've used that same approach to serve some of today's most influential thought leaders.

The book

You Are the Brand, a USA Today and Wall St. Journal bestseller

The podcast

The Brand You Podcast, 446 episodes and counting

Advised

John Maxwell, Donald Miller, Catalyst, and Daniel G. Amen, MD

Read my story →

The Mike Kim Letter

Recent essays

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The Mike Kim Letter

Tuesday

[#57] Are We Just Copying Each Other’s Homework and All Working for Meta?

In 2019, all-time great director Martin Scorsese said of Marvel movies: “I don’t see them. I tried, you know? But that’s not

[#57] Are We Just Copying Each Other’s Homework and All Working for Meta?

In 2019, all-time great director Martin Scorsese said of Marvel movies:

[#56] Learning How I Learn Changed My Life

School was never a strong suit of mine. I was never

[#55] The Obituary of Mike Kim

Mike Kim, writer, who spent his life showing others how to

[#53] I’ve Written this Newsletter for One Straight Year, Here’s What I’ve Learned

Well, I did it. I‘ve written this newsletter for one straight

The book

Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality

A USA Today, Wall St. Journal, Barnes & Noble, and Amazon bestseller.

Get Your Copy →