Facing your fear disempowers it, so here I am. It’s been some time now, about 3.5 years. While I’ve talked about my story on podcasts (a verbal medium), I’ve never written about it. For me, writing is harder. It’s more personal. I associate writing with cards, texting, “real” letters — you know, stuff you save for […]
BYP 195: 13 Essential Ingredients For A Successful Sales Page
What does it take to write a successful sales page? These are the various parts I weave into the layout of a page, and this is often the order I build them in: Hero banner: with headline, sub-head, and buy button “As trusted by” logos Copy: objection-busting and / or unique selling proposition Face of […]
BYP 194: How to Write Headlines That Jump Off the Page
If there’s one thing that every good publisher, author, blogger, or podcaster understands about marketing, it’s the importance of a headline that pulls people into the content. In this episode, you’ll learn about the PINC framework from the publishing world: Promise, Intrigue, Need, or Content. Any great title will hit one (or more) of those […]
BYP 193: How I Use Frameworks to Flesh Out the First Draft of My Sales Copy
Greetings from Thailand! In this episode, I share a bit of my workflow in how I use certain copywriting frameworks to write the first draft of my sales pages. You’ll also get an idea of the amount of work that needs to be done to write a product launch –– the sheer number of deliverables […]
BYP 192: How To Write A Simple Story-Based Sales Page
Overwhelmed by the thought of writing a huge, 20,000 word sales page? I created this Story-Based Sales Page as a way of shortening the copywriting process, all while giving you both a shorter form sales page as well as a case study template. This episode contains a full-length teaching from one of my copywriting courses. […]