One of the most underrated and overlooked pieces of marketing content you can create is this very episode! In the personal brand space, the messenger is more important than the message. Think about every “guru” or expert you follow. Does that person say anything radically different from his or her competition? Radically different? Probably not. […]
BYP 189: Business Lessons From 8-Figure Restauranteurs Kay Salerno and Shila Morris
Having been raised in the restaurant industry, sister duo Kay Salerno and Shila Morris know business. They are responsible for 5 corporate stores and a growing franchise company, Squeeze In. I met Kay and Shi during my work with the John Maxwell Team, and we’ll be teaming up for a workshop on personal branding […]
BYP 188: 5 Steps to Setup Your Business to Be Profit First with Jessica Mae
This is one of the most important interviews I’ve ever done, because it has to do with the financial side of running a personal brand business. Jessica Mae from The Bottom Line CPA has been the single-handed biggest change agent in my business over the past year. In this interview, you’ll hear how my own […]
BYP 187: Put Out the Fire or Fan the Flame – 5 Business Takeaways From My Time in Florida
My time in Florida has come to a close (nothing to worry about, it was always intended to be a 6-month tenure) — and I have so many incredible insights from my time there. When you work with people of the caliber of John Maxwell and Paul Martinelli, you’re bound to pick up on […]
186: How To Get Comfortable Doing Video
As you may know, video is one of the fastest growing marketing channels out there right now. Chances are you already consume video in some aspect, whether it’s Facebook Lives, Instagram videos or stories, YouTube, and so forth. But how do you get comfortable doing video? In this solo episode, I take a few […]