Lyss House is a brand strategist and business coach who helps influential entrepreneurs build confident brands. She is also my good friend and a You are the Brand Certified Coach. In this episode, we go over the big questions that we need to answer when building a brand and determining who our audience is: Who […]
Why You Should De-Nest Your Emails (Do Not Skip This)
The key to maximizing the Re-Send to Un-Opens strategy is to make sure your emails don’t get nested. What is nesting? It’s when you send two separate emails, but the service provider (like Gmail) sees they are the same message and buries them in the same thread. The result is the dreaded “number in parentheses” […]
YATB 310 – The SOP of Excellence and Consistency with Kelly Baader
Kelly Baader is based in Switzerland and one of the classiest people you’ll ever meet. She is the author of the best-selling book A Little Girl Called Grace, she has spoken on business stages like TED, YouPreneur, and the International John Maxwell Certification event, and she is the host of the top-rated Christian CEO podcast. […]
How To Increase Your Email Open Rate by 8% to 10% Almost Every Single Time
Many people freak out about email open rates. I’m not one of them. Sure, we want people to read and open our emails but how many marketing emails do you open a day? Do you open every single email you get to your inbox? Probably not. This may sound counter-intuitive, but a case can be […]
YATB 309 – Becoming A Brain Warrior with Neal Phalora
Recently I asked myself, “Where was I ten years ago? How did I measure success then? What was I focused on?” The insights were really powerful, especially because I stepped away from my previous career ten years ago to go into marketing and branding. Tune in to discover more insights. You’ll also hear from Neal […]