The Framework Frames the Work: Diagnostics & Assessments
I’ve really embraced writing about life, reinvention, and whatever the heck I wrote about (I have no plan)… but I’m still being approached for marketing so I’ve decided that at least every quarter, I’m gonna write one long @$$ “white paper” that saves me from doing a webinar, haha. So for today: let’s talk diagnostics […]
[#39] The Mike Kim Messaging Matrix for a Post-AI World
As I shared way back in [#5] The Economy of Meaning, we moved on from the Knowledge Economy and are currently in the Attention Economy. People pay first with their attention. For us experts, this is an expensive acquisition. The fraction of those who keep paying attention will stay not because of what you know, […]
[#38] The Unaimed Expert: Established, Consistent, and All Over the Place
The most unhelpful thing an established expert can do right now is to keep publishing unaimed content. I mentioned last issue that I’ve been doing a lot of 1:1 with clients. Today I want to show you how I’ve been walking them back to center. In almost every case, it’s meant creating less content, not […]
[#37] White Rice Messaging
I do not remember a single bowl of the rice my mom made for me while growing up. Yes, rice matters in sushi. But for the most part, rice is filler that balances flavors and moderates the plate. For those less familiar with Asian cuisine, rice is like chips. Some places have great chips, but […]
[#36] My Dad Died a Year Ago This Week. The Gift He Gave Wasn’t What I Expected.
This week last year, my dad passed at the relatively young age of 76. I’ve mentioned in past posts how grateful I was that we made our peace the past seven years. A year after his passing, time has given me a bit of distance and perspective. Too often, in our hyper-driven culture, we rush […]