Live events are important both for our personal and professional development. But attending any kind of event requires both a large investment of time and money, and as such it should be treated like an investment. This episode gives you a behind-the-scenes look at the steps I use to prepare for attending a live event […]
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5 Killer Kary Oberbrunner Quotes From Igniting Souls Conference
One of the thought leaders I’ve come to admire is Kary Oberbrunner. If you’re not familiar with Kary, he’s an author, speaker, and coach, but what he really does is ignite souls to find their passion and purpose in life. His “tribe” is aptly dubbed the Igniting Souls Tribe, and he and his business partner David […]
BYP 54 – Mastering Multiple Brand Management
Some might consider this a “good” problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they’re not closely related? This episode looks at some real-life examples of people managing multiple brands, and a few criteria you might be able to use in deciding whether you should […]
BYP 53 – Quick Start Copywriting with Ray Edwards
I’m so excited to welcome Ray Edwards to the show this week. Ray has been one of the most influential people in my personal brand business. Today he’s going to share his patented copywriting framework that will get you up and running with quality copy … quick! Ray’s PASTOR Framework: P – Problem A – […]
Ray Edwards’ Copywriting Academy Exposed: A Behind-The-Scenes Review
Pop quiz: what are the two scarcest commodities when it comes to marketing in today’s fast-paced, online world? No, it’s not money. It’s not a large email list. It’s not a great looking website, or social media followers, or technical know-how. The answer: Trust and Time. Trust and time are the two scarcest commodities, and they’re […]