InE-Myth Revisited, Michael Gerber said, “Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.” It’s easy to dismiss this quote and assume it’s for a bigger operation. Yet I’ve met many coaches, consultants, […]
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BYP 40 – Sales Strategies with Donald Kelly, The Sales Evangelist
Sales. It’s one of the most dreaded aspects for many people in building their personal brand. Luckily there are some great folks out there that are willing to share their sales strategies in an honest, ethical, and effective way. One such person is Donald Kelly, affectionately known as “The Sales Evangelist.” In this episode, Donald […]
How To Create An Editorial Calendar That Actually Works
If you want your blog to stand a chance, you must create an editorial calendar. Otherwise your blogging will be inconsistent, your topics will be unfocused, and your readership will dwindle. If you’re blogging for business, you can’t afford to “drift” your way through the world of content creation. Whenever I’m at a loss on topics to […]
BYP 39 – Next Level: Course, Coach, or Consultant? How To Know Which To Invest In
One of the most important things you can do to reach the next level in your personal brand business is to invest in resources. But how do you know which to spend your hard-earned dollars on? On today’s episode, I share my strategy when it comes to investing in a course, coach, or consultant. A […]
BYP 38 – Next Level: How To Connect With Rising Stars
One of the most important things you can do to reach the next level in your personal brand business is to connect with “rising stars.” Why? Because you can’t build a brand by yourself. You must connect with other growing brands to position and establish yourself as someone that is “going places.” A Quick Preview […]