Today we welcome Ken Davis, speaker, author, and founder of the SCORRE methodology of public speaking. One of my goals this year is to do more speaking, and I can’t think of a better person to learn from than Ken. In fact, I plan to attend his training event The SCORRE Conference this May in […]
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BYP 73 – 9 Ways To Repurpose Your Content
One of the keys to becoming more efficient in marketing is to repurpose your content. I’m reminded of the wise words of Uncle Scrooge McDuck from Disney’s cartoon Ducktales: “Work smarter, not harder.” In this episode, I share nine ways you can repurpose content based on three different types of source material. If the source […]
BYP 72 – The Exact Process Behind My Flagship Product Launch
For the past few weeks, I’ve been fully vested in launching The Pivot Course, a coaching program for people that want to start or grow a professional services business in coaching, consulting, or freelancing. I chose to do a “product launch formula” type promotion with a few added elements. In this podcast, I share the […]
BYP 71 – You Can’t Just Buy A Personal Brand, An Interview with Michael Hyatt
Today we have a very special guest, Michael Hyatt. Michael has launched several products that I have personally benefited from, including Platform University and the goal-setting course 5 Days To Your Best Year Ever. In this interview, we talk about what it takes to build a personal brand, how influence is earned rather than bought, […]
At What Amount Does Money Cease To Matter?
Are you pondering a pivot? Are you somewhere in the pivot process and wondering where exactly you are? How you got there? And, most importantly, how you get through it? I am a serial pivoter. There. I said it. I’m out with it. It’s not like it’s a crime to be a serial pivoter, is […]