Today’s episode features Marshall Bone, a seasoned copywriter who’s done hundreds of B2B content projects. He has written for leading brands like AT&T, American Golf, and Ray Edwards International … plus many smaller companies with big ideas. His copy is known for snapping with energy, sparkling with clarity, and generating more leads, buzz, and sales. […]
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BYP 82 – How To Build An Engaged, Take-Action Audience with Matt Dobschuetz
Today’s episode features Matt Dobschuetz, a marketing pro who has used his skills to build a profitable coaching business in a very unique niche: porn addiction and recovery. Yep, you read that right. Perhaps you’re in an industry that isn’t a widespread as business or marketing, and you’re not sure it’s possible to build a […]
How To Supercharge Your Bio For Guest Blogs Or Podcasts
You probably know that strategically guest blogging and being interviewed on podcasts are helpful in growing your brand. But one thing that tends to sneak up on people is the bio: that pesky two-to-three sentence snippet that succinctly sums up who you are and what you do. You can “kill it” on a guest post or […]
BYP 81 – Why No One Is Buying Your Products
Frustrated that your products or services aren’t selling? It may boil down to a very simple issue. Your offering must tap into one of these three needs. If it doesn’t, it won’t sell. Liked this episode? Leave a review on iTunes and I’d love to give you a shoutout on the show! Make sure to […]
Use This Grid To Write Better Sales Copy, Guaranteed
This is a guest post by copywriter and coach, Marshall Bone. Writing your own copy is a little like cutting your own hair. Can you do it? Absolutely. Should you do it? Well … are you willing to risk looking like you lost a fight with a lawnmower for a while? Nothing is simple when you do it […]