One of the keys to becoming more efficient in marketing is to repurpose your content. I’m reminded of the wise words of Uncle Scrooge McDuck from Disney’s cartoon Ducktales: “Work smarter, not harder.”
In this episode, I share nine ways you can repurpose content based on three different types of source material.
If the source material is a podcast:
- podcasts transcribed into blog posts
- blog posts repurposed into articles
- articles repurposed into keynotes
If the source material is a blog post:
- blog posts repurposed into podcasts
- podcasts become series, repurposed into coaching courses
- coaching courses repurposed into e-books
If the source material is a webinar:
- webinars repurposed into keynotes
- keynote slides repurposed into lead magnets
- lead magnets repurposed into a product
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