BYP 83 – 4 Questions You Must Always Ask When Writing Sales Copy with Marshall Bone

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Mike Kim
June 28, 2016

BYP 83 - 4 Questions You Must Always Ask When Writing Sales CopyToday’s episode features Marshall Bone, a seasoned copywriter who’s done hundreds of B2B content projects. He has written for leading brands like AT&T, American Golf, and Ray Edwards International … plus many smaller companies with big ideas. His copy is known for snapping with energy, sparkling with clarity, and generating more leads, buzz, and sales.

In this interview, Marshall shares four important (and out-of-the-box) questions that lead to better sales copy. As a copywriter myself, I’m always on the hunt for new tips and tactics — and this is stuff I’ve used time and time again.

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