Today’s episode features Marshall Bone, a seasoned copywriter who’s done hundreds of B2B content projects. He has written for leading brands like AT&T, American Golf, and Ray Edwards International … plus many smaller companies with big ideas. His copy is known for snapping with energy, sparkling with clarity, and generating more leads, buzz, and sales.
In this interview, Marshall shares four important (and out-of-the-box) questions that lead to better sales copy. As a copywriter myself, I’m always on the hunt for new tips and tactics — and this is stuff I’ve used time and time again.
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