Pop quiz: what are the two scarcest commodities when it comes to marketing in today’s fast-paced, online world? No, it’s not money. It’s not a large email list. It’s not a great looking website, or social media followers, or technical know-how. The answer: Trust and Time. Trust and time are the two scarcest commodities, and they’re […]
BYP 52 – What To Say When Clients Don’t Pay
When clients don’t pay you feel frustrated, out of sync, conflicted, and it’s a difficult situation. Using the right words in these situations can smoothly prod clients into taking the action you want…paying you! Today I’ll share some sample scripts I use, tips to avoid working with clients that don’t pay, and how to respond […]
BYP 51 – Stop Letting People Pick Your Brain (For Free)
If you know anything about well, anything — it’s likely you’ve had someone ask to “pick your brain.” So, should you? Especially if this person is asking you for advice or information that you’re normally paid for? Today’s episode notes 3 reasons why you shouldn’t. Would you mind leaving an honest review for the Brand […]
The Hands-Down Best Way To Improve Your Copywriting (No, It’s Not A Course)
Let’s cut right to the chase on this one. If you’re reading this article, you already understand and appreciate the power of great sales copy. But how do you write great sales copy? Where do you start? (Maybe you don’t need to be a great copywriter — you’re not looking to be the next Gary Halbert, or […]
BYP 50 – Time Management Magic with Disney’s Lee Cockerell
Ah, time management … it’s one of those phrases I hate to love, and love to hate. But we all know that time management is more than a buzzword — it’s integral to our success in life. If time is our most precious commodity, why do we treat it as if it isn’t? Human beings […]