Facebook can be an incredibly powerful, yet frustrating part of building your brand. The questions are endless: personal page or fan page? If you launch a fan page, should you advertise or rely on organic reach? What’s the perfect ratio of personal posts vs. brand posts, 20% or 21.3%? Indeed, the rabbit hole runs deep. If you’re […]
BYP 56 – Rest Is A Weapon
One of the greatest weapons in our creative and business arsenals is one of the least heralded: rest. Today I share my takeaway from (of all places) the spy novels featuring Jason Bourne, made even more famous by the action flicks starring Matt Damon. I also share the 3 biggest challenges I’ve faced since “going […]
BYP 55 – Maximizing Your Value From Live Events
Live events are important both for our personal and professional development. But attending any kind of event requires both a large investment of time and money, and as such it should be treated like an investment. This episode gives you a behind-the-scenes look at the steps I use to prepare for attending a live event […]
5 Killer Kary Oberbrunner Quotes From Igniting Souls Conference
One of the thought leaders I’ve come to admire is Kary Oberbrunner. If you’re not familiar with Kary, he’s an author, speaker, and coach, but what he really does is ignite souls to find their passion and purpose in life. His “tribe” is aptly dubbed the Igniting Souls Tribe, and he and his business partner David […]
BYP 54 – Mastering Multiple Brand Management
Some might consider this a “good” problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they’re not closely related? This episode looks at some real-life examples of people managing multiple brands, and a few criteria you might be able to use in deciding whether you should […]