In today’s online marketplace, the competition is fierce. Customers have unlimited options for where to spend their time and dollars. Product, price, place and promotion (those tried and tested “4 P’s of Marketing”) are no longer the only elements to consider when marketing your brand or business. Online marketers have implemented a new method: give […]
Blog
How to Remain “Multi-Passionate” Without Appearing “Flighty”
“Multi-potentialites”… “Scanners”… “Renaissance souls”… There are several names to describe those who identify as “multi-passionate”. Here’s another that comes to mind … “Flighty”. It’s unfortunate. We live in a society that encourages “specialization” in a particular field, when multi-disciplinary individuals are perhaps the biggest asset to any company or organization. While there is evidence that […]
3 Ways to End Email Overload (And Actually Get Stuff Done)
Email. Ugh. I once heard it said that email is nothing more than someone else’s agenda for your day. Wow. Still, email is an absolutely vital part of our businesses. So many messages flow through our inbox daily that just keeping up can feel like a full-time job. So how do we stop being slaves to […]
How to Avoid Shiny Opportunity Syndrome
Entrepreneurs are some of the most optimistic people I know. They tend to see life through the lens of limitless possibility. They have a natural ability to pick up on the latest trends and embrace new discoveries. They see opportunity everywhere. But like anything in life, too much of a good thing can be bad. […]
BYP 100 – 3 Ways to Win This Winter So You Succeed in 2017
We’re finally here: episode 100! Wow, what a journey it’s been. In today’s episode (which comes to you from Bangkok, Thailand while I’m on the road!) you’ll discover: the winners of the Brand You Podcast episode 100 contest, a special surprise for EVERYONE who participated in the contest, 3 things I’m doing to set myself […]