Some might consider this a “good” problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they’re not closely related? This episode looks at some real-life examples of people managing multiple brands, and a few criteria you might be able to use in deciding whether you should […]
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BYP 53 – Quick Start Copywriting with Ray Edwards
I’m so excited to welcome Ray Edwards to the show this week. Ray has been one of the most influential people in my personal brand business. Today he’s going to share his patented copywriting framework that will get you up and running with quality copy … quick! Ray’s PASTOR Framework: P – Problem A – […]
Ray Edwards’ Copywriting Academy Exposed: A Behind-The-Scenes Review
Pop quiz: what are the two scarcest commodities when it comes to marketing in today’s fast-paced, online world? No, it’s not money. It’s not a large email list. It’s not a great looking website, or social media followers, or technical know-how. The answer: Trust and Time. Trust and time are the two scarcest commodities, and they’re […]
BYP 52 – What To Say When Clients Don’t Pay
When clients don’t pay you feel frustrated, out of sync, conflicted, and it’s a difficult situation. Using the right words in these situations can smoothly prod clients into taking the action you want…paying you! Today I’ll share some sample scripts I use, tips to avoid working with clients that don’t pay, and how to respond […]
BYP 51 – Stop Letting People Pick Your Brain (For Free)
If you know anything about well, anything — it’s likely you’ve had someone ask to “pick your brain.” So, should you? Especially if this person is asking you for advice or information that you’re normally paid for? Today’s episode notes 3 reasons why you shouldn’t. Would you mind leaving an honest review for the Brand […]