In this episode, I give you a behind-the-scenes look at the revenue model behind my very own personal brand business. You’ll discover the 4 main income streams to my business, how much I earned in the first 3 quarters of 2016, and the 4 steps I recommend to generating revenue, including what I call the […]
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BYP 93 – What To Create First, A Product or Service
One of the most common struggles “Brand Yous” face is where to focus their initial monetization efforts. They wonder whether they should work on a product, or provide a service. In today’s episode, I share the approach I followed and the one I counsel my clients to go through. I believe it creates the best […]
Why No One Is Buying Your Coaching or Consulting
Pop quiz: What do coaches or consultants actually SELL? Here are some common responses I get. Ready? Significance! Success! Clarity! Meaning! Happiness! Value! An aspiring coach left a comment on a recent video I posted. In the video, I asked two questions “What do you want me to pay you for?” “Which one of my friends […]
BYP 92 – How To Use Facebook To Build Your Brand Authority
Believe it or not, Facebook (even a personal account) is one of the best places you can practice your marketing chops. The reason is that you’ve already got an audience that knows, likes, and trusts you (they’re your Facebook friends, right?) and you can build authority in a new niche — all without creating any […]
Is “Being Thankful” Keeping You From Work You Love and Believe In?
“Be thankful for what you have.” We’ve all heard it before. But what if being thankful … is actually keeping you from what is best? Please allow me to explain. Life works because of tension. Light and dark. Good and evil. Pleasure and pain. I consider myself a compassionate guy, and I’m all for encouragement and […]