BYP 93 – What To Create First, A Product or Service

One of the most common struggles “Brand Yous” face is where to focus their initial monetization efforts. They wonder whether they should work on a product, or provide a service.

In today’s episode, I share the approach I followed and the one I counsel my clients to go through. I believe it creates the best opportunity for dependable income and removes what I call “Death Star” syndrome in a personal brand business.

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