This was taken just a few minutes before speaking to a crowd of 250+ people at Ray Edwards’ Copywriting Academy Live conference … and I share about how I actually got the invitation to keynote here. I explain it all in this episode of MikeKimTV. A quick recap: I’ve seen so many people fall into […]
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7 Tips For Hiring A Copywriter (From A Copywriter)
There are thousands of terrific copywriters in the world, and probably hundreds who would serve your brand well. So what’s the process in finding one? Here are 7 tips, all from experience: Decide Between Brand Awareness vs. Direct-Response Decide on the Deliverables Decide on the Skill Level You Need Set Clear Expectations on Deadlines, and […]
BYP 121 – What Healthcare Brands (Like Advil) Can Teach Us About Marketing with Vince Parry
What do you do if you market a product or service that people HAVE to buy, rather than WANT to buy? In this episode I interview Vince Parry of the Parry Branding Group. Vince is one of most recognized experts in the field of healthcare branding and has worked on many of the most iconic […]
MKTV #4 – Work Life Balance Is A Lie, Embrace This Instead (from my kitchen)
Attaining “work life balance” is as elusive as finding the Holy Grail. Instead of trying to balance your life (because you won’t) … why not embrace the concept of harmony instead? I explain it all in this episode of MikeKimTV. A quick recap: Here’s what I mean by harmony: giving the appropriate amount of attention, […]
BYP 120 – How To Create An Evergreen Funnel That Sells Your Course 24-7 with Neal Samudre
In this episode, I interview Neal Samudre of EssentialHustle.com on how he builds evergreen funnels that sell online courses 24 hours a day, 7 days a week. Having this system in my business is something I’m taking very seriously, and Neal has graciously agreed to share his entire process with us. This is the same […]