This was taken just a few minutes before speaking to a crowd of 250+ people at Ray Edwards’ Copywriting Academy Live conference … and I share about how I actually got the invitation to keynote here. I explain it all in this episode of MikeKimTV.
A quick recap:
I’ve seen so many people fall into the trap of overfamiliarity with friends, family, and business colleagues. Overfamiliarity will never open up new opportunities for you.
Many people understand the importance of serving instead of selling, but what happens when you reach a certain level of success and befriend your mentors and influencers? Most people fall short and plateau because they don’t know how to curb the natural tendency to become overfamiliar.
