For this episode, I’m repurposing some content from a blog post that was well-received earlier this week. We take a look at Marvel’s marketing behind their latest hit movie, The Avengers: Age of Ultron and look at what concepts we can apply to our own personal brands. A Quick Preview of the Podcast: five lessons from […]
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Apply These 5 Marketing Lessons From Marvel’s The Avengers (No Spoilers!)
Over the weekend I got to indulge my nerd-self and see Marvel’s The Avengers: Age of Ultron. I know how seriously people can take this sort of stuff, so I promise — no spoilers! As you can imagine, Marvel is a marketing machine. But if you take a closer look at the way they market their entire […]
BYP 28 – 5 Takeaways From A Recent Product Launch
Do you have a product to sell? This episode gives you a behind-the-scenes look at a recent product I sold. I learned some pretty interesting things — and I’m hoping these lessons will serve as actionable items for you to consider in your own product sales. A Quick Preview of the Podcast: five takeaways you […]
BYP 27 – Two Ways To Improve Your Email Marketing In Under 5 Minutes
Many people view email marketing as a “necessary evil” but it’s actually one of my favorite things in all of marketing (I’m weird, I know). Regardless of how you feel about email marketing, one cliche rings true: “the money is in the list.” In this episode, I share two simple ways to improve your email […]
BYP 26 – 3 Design Tweaks That Have Grown My Blog Readership
In this episode, I take you behind-the-scenes of my latest blog design. Several months ago I rolled out a new, more modern look. Some of these changes are helping me grow my email list and readership, and most are fairly simple to do. A Quick Preview of the Podcast: 3 simple tweaks I made that […]