Let’s cut right to the chase on this one. If you’re reading this article, you already understand and appreciate the power of great sales copy. But how do you write great sales copy? Where do you start? (Maybe you don’t need to be a great copywriter — you’re not looking to be the next Gary Halbert, or […]
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BYP 50 – Time Management Magic with Disney’s Lee Cockerell
Ah, time management … it’s one of those phrases I hate to love, and love to hate. But we all know that time management is more than a buzzword — it’s integral to our success in life. If time is our most precious commodity, why do we treat it as if it isn’t? Human beings […]
BYP 49 – My One-Page Productivity Plan
Ever experience “mission drift” when it comes to your personal brand? Well, so do I. That’s why I started using this simple one-page productivity plan. This can take as little as ten minutes to complete, but it’s effect is undeniable. I have this plan laminated and displayed throughout my workspaces — even the shower! This […]
What To Say When Trying To Land New Clients
You’ve launched your personal brand business but as we both know, launching a business and staying in business have one major difference between them: Paying clients. If you’re wondering how to land more paying clients, or more importantly, the right kind of paying client, you’re not alone. It’s a struggle we all face, but it […]
BYP 48 – How To Pick Your Niche
You’ve heard it one too many times: picking a niche is the key to success. But how do you actually do it, without feeling like you’re intentionally tying one hand behind your back? The key isn’t found in picking a niche, it’s in focus. That might sound cliche, but tune in and you’ll see why. […]