You may have that “the riches are in the niches” and Katrina Kibben is one of the best examples of this. Katrina is a writing coach for recruiters and CEO of Three Ears Media. In short, she teaches recruiters how to write better job postings. I invited her onto the podcast because she’s in a market […]
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BYP 198: What The Wright Brothers Can Teach Us About Perseverance
Isn’t it astonishing that all these secrets have been hidden for so many years just so we could uncover them? Nope, that’s not one of my quotes… It came from Orville Wright over a hundred years ago when he and his brother Wilbur tried to become the first humans to fly. I was inspired after […]
BYP 197: I’m Finally Ready To Talk About This Now…
Facing your fear disempowers it, so here I am. It’s been some time now, about 3.5 years. For years I simply refused to pick up a pen or lace my fingers across a keyboard to talk about this. Now I just feel it’s time. Maybe it will help someone out there. Maybe it will help […]
BYP 196: Email Subject Headlines That Are Almost Impossible To Ignore
Those who use email marketing the right way often make out like bandits. Email marketing is agile, fun, enhances your other writing, and increases response. You’ll learn a few ways to write email subject headlines, including shock effect, curiosity, and how to play off popular quotes and phrases. I’m hosting a 2-day intensive to get […]
Who Mocked These “Wannabe” Wright Brothers First?
Isn’t it astonishing that all these secrets have been hidden for so many years just so we could uncover them? Nope, that’s not one of my quotes… It came from Orville Wright over a hundred years ago when he and his brother Wilbur tried to become the first humans to fly. I was inspired after […]