Blog

We’re back on the show after taking the holiday week off and we’re hitting the ground running with the first of several copywriting-based episodes. Tune in and you’ll hear a presentation I gave at a private, high-ticket workshop on some of the most recent copyhacks I’ve been using and teaching. If you want to “look […]

One of the most underrated and overlooked pieces of marketing content you can create is this very episode! In the personal brand space, the messenger is more important than the message. Think about every “guru” or expert you follow. Does that person say anything radically different from his or her competition? Radically different? Probably not. […]

 Having been raised in the restaurant industry, sister duo Kay Salerno and Shila Morris know business. They are responsible for 5 corporate stores and a growing franchise company, Squeeze In. I met Kay and Shi during my work with the John Maxwell Team, and we’ll be teaming up for a workshop on personal branding […]

This is one of the most important interviews I’ve ever done, because it has to do with the financial side of running a personal brand business. Jessica Mae from The Bottom Line CPA has been the single-handed biggest change agent in my business over the past year. In this interview, you’ll hear how my own […]

 My time in Florida has come to a close (nothing to worry about, it was always intended to be a 6-month tenure) — and I have so many incredible insights from my time there. When you work with people of the caliber of John Maxwell and Paul Martinelli, you’re bound to pick up on […]