Tune in for a behind-the-scenes look at how I’m crafting the various offers for the You Are the Brand book launch, including pre-order bonuses as well as “Coaching + Books” special bundles I’m offering just during this launch. The guiding principle behind how I craft offers is to make it so “killer” that it […]
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BYP 285: How I’m Writing the Press Releases, Press Kits, and Media Bios For My Book Launch
This week I’ve been working on various press releases, my book press kit, and my new media bio, which you can read below. On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, but the media bio has to be a bit more upfront. Here’s the media bio […]
BYP 284: What I’m Doing RIGHT NOW To Prepare for My Book Launch
For the next ten episodes, I’m going to give you a real-time behind-the-scenes look at everything I’m doing to prepare for the upcoming launch of my book, You Are the Brand (releases July 13, 2021). In this episode you’ll get insights into: What the process for recording my audiobook has been like Why this […]
BYP 283: The Right Way To Getting Featured on Podcasts with Mai-kee Tsang
Podcast pitches are so bad these days. If you pitch people well, you will stand out. Today I am talking with Mai-kee Tsang about how to do that. Mai-kee is a podcast guesting strategist and a sustainable visibility mentor. She helps coaches and copywriters expand their reach, grow their businesses on their own terms, and […]
BYP 281: How to Put Yourself First and Take Control of Your Career with Laurie Ruettimann
Laurie Ruettimann is a former Human Resources leader turned speaker, entrepreneur, and writer. She has been recognized by CNN as one of the top 5 career advisors in the US. With all that has happened in the past year, the crazy burnout rates, and the many people now redefining boundaries, I knew I had to […]