As you may know, video is one of the fastest growing marketing channels out there right now. Chances are you already consume video in some aspect, whether it’s Facebook Lives, Instagram videos or stories, YouTube, and so forth. But how do you get comfortable doing video? In this solo episode, I take a few […]
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BYP 185: How To Craft A Killer Keynote Speech
There’s an important distinction between keynotes in the personal brand space: Informational vs. Inspirational. The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes in this sequence: Determine the Call To Action Write quotables and Tweetables Gather stories for within the presentation, not without Create sparse slides (clean, […]
BYP 184: The Power of One-Day Virtual Summits with Mark Wade
I met Mark Wade in 2018 at a mastermind he hosted in Puerto Rico. I received so much value from the event that I went in 2019 and have already registered to attend in 2020. One of the biggest takeaways involved virtual summits: Mark inspired me to host one. I knew the power of summits […]
BYP 183: How To Get Started Writing and Publishing A Book
Karen Anderson is an associate publisher with Morgan James Publishing in NYC. Considered one of the “titans” of direct marketing, Karen shares insights from an illustrious career in book publishing, marketing, and copywriting. If you’ve ever wanted to know how to get started writing a book, what publishers look for in book proposals, or what […]
BYP 182: Work Smarter, Not Harder: The Systems You Need for Your Personal Brand Business with Kate Erickson
Kate Erickson is the brilliant business strategist and implementer behind the wildly popular online brand, Entrepreneurs On Fire. “EOFire” generates over $3M in annual revenue, and Kate and her partner John run the entire business virtually with just a handful of team members (less than 5 total). The key to their success is found […]