Headlines are the “ad for the rest of your ad” — if your headline isn’t strong, then people won’t read your post / email / social update. Whenever I get stuck, I turn to my database of headlines that I’ve compiled over the years (what marketers call a “swipe file”) to draw some inspiration. I […]
BYP 148 – From Behind-the-Scenes to Six Million with Stu McLaren
Stu McLaren is a master marketer and the genius behind building some of today’s largest membership sites. In this interview, we recount his unique journey from being the behind-the-scenes strategist to stepping “out front” to become his own brand. It’s a journey that I’ve walked to a small degree, and one I know that many […]
BYP 147 – 4 Products You Can Create In Under 4 Hours
Having a product for sale is the pathway to profit in a personal brand business. Yes, you can sell your own time by doing coaching, consulting, or speaking — but why stop there? In this episode, I talk about 4 products you can create in under 4 hours each: Affliate products Documents / Swipe Files […]
BYP 146 – [Positioning] How to Position Yourself to Reach Any Marketing You Want
![BYP 146 – [Positioning] How to Position Yourself to Reach Any Marketing You Want](https://mikekim.com/wp-content/uploads/2018/02/146-How-To-Position-Yourself-to-Reach-Any-Market-You-Want-300x150.png)
Positioning is one of the most important, yet least understood, aspects of marketing. It’s clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person. But that’s exactly what a personal brand is: a brand built around you. In this episode I take […]
3 Insider Consulting Tips from My Private Workshop with Michael Hudson
When it comes to helping people start, run, and grow their personal brand businesses, I’ve found that small workshops outperform every other type of training. I love conferences for their energy and inspiration, and I love 1:1 work because of the deep dive. But there’s something special about small-group workshops; they’re the best of both […]