In this episode, I discuss strategies that can turn your convention booth into a lead-generating powerhouse. Drawing from my recent experience at JJ Virgin’s Mindshare Conference, I share techniques like text-to-opt-in features and the strategic use of Calendly links to create meaningful connections with event attendees. Alongside booth strategies, I also share travel hacks to […]
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Episode 438: From Random Emails to Newsletters – Why It Might Be Time to Shift Your Email Marketing
In this episode, Robby and I discuss the art and science behind crafting consistent and engaging newsletters. Robby shares his journey of maintaining his “Four Wins” newsletter for 180 consecutive weeks, providing insights for solopreneurs, consultants, and coaches. You’ll discover how a structured format and the ‘Five Cs’ framework can revolutionize your content creation process. […]
Episode 437: My Strategy for Building a Thought Leadership Brand From Scratch
Join us as we discuss the intricacies of building a thought leadership brand from scratch. This episode is packed with actionable insights on leveraging personal branding, forming strategic partnerships, and meticulously planning book launches. Discover how platforms like TikTok can be pivotal in career growth and learn from real-world examples of branding powerhouses like Jeff […]
Episode 436: Everything I’m Shedding in My Business and Life
Listen in to this episode as Robby and I have a conversation about embracing life’s transitions. Fresh from a Hawaiian getaway, I share a newfound sense of clarity and purpose. Robby joins in to discuss his recent shift into empty nesting and adapting to his wife’s new work-from-home routine. Together, we explore the importance of […]
Episode 435: Building Better Brain Health for Business Owners with Dr. Shabnam del Kar
Join us in this episode as we explore the essential aspects of brain health designed for solopreneurs. Featuring guidance from Dr. Shabnam del Kar, a leading expert in brain health, we discuss strategies to maintain and enhance cognitive functions, combat digital distractions, and understand the role of AI in boosting mental efficiency. Discover effective habits […]