I’m constantly amazed at how a simple solution can be a total game-changer…and an expensive one. This concept is captured in a story I recently read in The 15 Invaluable Laws of Growth: An expert was called by a company to look at their manufacturing system. It had broken and everything was at a standstill. […]
Blog
Why You Should Use Content Marketing: My CMO Case Study
This past year, I took the position of chief marketing officer at MEK Review, a company that specializes in college entrance exam prep, private/boarding school admissions, and overall academic enrichment. The curriculum covers grades 1-12, and we have a student body of several thousand per year. Tuition is not cheap. Marketing our company has some […]
Stop Pigging Out: 3 Ways to Reduce Your Information Diet
For the longest time, my wife has been trying to get me to adopt a healthier lifestyle. Obviously my diet plays a huge part in that, but I never found the motivation and thought exercise was just enough. All that changed when I started taking inventory of my diet. Here’s what I ate just yesterday: 4 […]
18 Years Scott Didn’t Have: A Teammate Lost on 9/11
Every so often, I hear people talk about a moment in history when they can recall exactly where they were or what they were doing. The JFK assassination, the Berlin Wall, Columbine, you name it. For me, that moment is September 11th. Every year, I find myself in disbelief that another year has passed so […]
What Every 20-Something Needs To Know About Mentors
Your 20’s are the only time leaders will generally mentor you based on your potential more than your body of work. Let that sink in a moment. And start thinking about how to take advantage of that. Your 20’s are primetime for your future. Your 20’s are primetime for skill development, professional networking, and mentoring relationships. This […]