Dana Malstaff is an author and the founder of Boss-Mom.com. She’s built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn’t doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly. In the episode, we talk about:
- How Dana built her business
- The amazing success Boss Mom has had and the strategies Dana implemented to get it to that point
- The importance of going from teacher mode to facilitator mode
- Setting boundaries for your Facebook group
- Establishing brand congruency in your posts
- Visualizing your group as a city
- What kinds of questions to ask in the group
- How to use prompts
- Facebook groups for paid programs
- How and when to promote your products in your group
- The Pie of Engagement
There is a ton of great information shared in this episode. If you want to learn how to use a Facebook group to build a community that generates more leads, be sure to extract all the value you can from today’s episode.
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