Up until a few years ago, I was known primarily as a worship leader. If you’re not familiar with that term, it’s someone that “directs” the musical worship portion of a church service. I wrote songs a bunch of people sang, recorded some albums, traveled overseas … I can’t stress how big a part of […]
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How To Find Time To Blog
Last week I posed a question to the fine folks on my email list, “When it comes to blogging, what’s your biggest frustration?” The most common response was “how to find time to blog.” That’s something I totally identify with, so here are a few thoughts. 1. Cut down on TV, stop playing video games, and delete […]
The Anatomy of a Great Facebook Post
If you’re going to market anything, you’ve got to go where the people are. There are currently over 1.3 billion Facebook users, so love it or hate it, Facebook is here to stay. Here’s a screenshot of the anatomy of a great Facebook post, taken from a recent marketing presentation I gave. Implement some of this […]
One Big Copywriting Mistake You Don’t Want to Make
Some copywriters write this part of their sales letters as an afterthought … or not even at all. It’s usually not more than one paragraph long. Sometimes a little bit more. It’s short enough that mediocre copywriters don’t think they have to give a lot of thought to it. And, that’s a big mistake. I’m talking about […]
How To Transition Out of Your Ministry (With Honor)
Church leadership transitions can be some of the most crazy, awkward, and hurtful things in ministry. It doesn’t matter if you’re the transitioner, transitionee, or the bystanders; transitions can hurt. How can we do them better? Why is it so hard? In business, transitions are generally seen as normal and accepted. More money, better opportunities, […]