Welcome to the third episode of the Brand You Podcast. Today we continue in this series on “positioning” and how you can quickly and easily identify your ideal client. A Quick Preview of the Podcast: The quickest and easiest way to identify an ideal client The quickest and easest way to define your unique selling […]
BYP 2 – Two Marketing Concepts You Can’t Afford To Confuse
Welcome to the second episode of the Brand You Podcast. Today we continue in this series on “positioning” and what that means for you in building your personal brand. A Quick Preview of the Podcast: Two concepts you can’t afford to confuse Some personal examples from my business on tactics, strategies, and goals How three […]
Why I Spent $4,102 To Spend A Few Days with Copywriter Ray Edwards
I recently joined a handful of other writers to apprentice with master copywriter Ray Edwards. We gathered in Spokane, WA for an intensive 72-hour bootcamp dubbed the “Copywriter’s Breakthrough.” (Don’t you love when the title says it all?) You’re probably not in the copywriting biz so I won’t bore you with what I learned … as great as it was. […]
BYP 1 – What To Name Your Personal Brand
Welcome to the very first episode of the Brand You Podcast. For the next few episodes, I’ll be covering the issue of positioning and what that means for you in building your personal brand. A Quick Preview of the Podcast: Three ways to name your personal brand (the first one is easiest) Two myths that need […]
My Review of Michael Hyatt’s Platform University, 18 Months In
I joined Michael Hyatt’s Platform University a few months after starting blogging. It’s been transformational. Since Platform U just opened for the next “semester” I thought I would share how you can make the most of it. 1. Go to class … you paid for it. Platform University has top-notch instructors and actionable content. But the best instructors […]