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BYP 138 – The Five-Tool Player in Personal Branding

by Mike Kim Leave a Comment

I’m a big baseball fan (go Yankees!) and been watching a lot of playoff baseball of late. That got me thinking about 5-tool players.

In baseball, a 5-tool player can hit for power, hit for average, run, throw, and play great defense. These players are invaluable to a team, but they also have clearly delineated roles, even if they can do EVERYTHING well.

In the thought leadership space, I see 5-tool players as people who can:

  1. Speak
  2. Write
  3. Coach
  4. Consult
  5. Market

This has a huge impact on your income streams. Why?

  • If you can speak, then you can keynote, host seminars, or podcast.
  • If you can write, you can monetize books and blog posts.
  • If you can coach, you can provide 1-on-1 services, group coaching cohorts, or run mastermind groups.
  • If you can consult, you can provide strategy, tactics, or advice for high fees.
  • If you can market, you can do that for others (or for yourself, and save a ton of expenses)

I have a new saying: “Money flows to mastery and flees from mediocrity.”

That means, even if you do all these things well, you still have to tell the market which of these skills you are a MASTER of … and there can only be one.

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Filed Under: Blog, Podcast Episodes

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Mike Kim
Personal brand strategist and author of the Wall Street Journal & USA Today Bestseller, You Are the Brand.

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Ranked the #1 podcast on iTunes for personal branding, each episode helps you build your personal brand business.

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