I can’t wait to share today’s episode with you, where we’ll cover some ideas on pricing your products or services when you’re starting out. Now, price is always relative to other factors including your market and competition, but in most cases I’ve found people charge less than they should.
A Quick Preview of the Podcast:
- The two “types” of personal brands, and how that affects pricing.
- The 20% rule, and how this will help you position your prices relative to your market and competition.
- The story behind how I increased quadrupled my prices from one client to the next.
Today’s Resources:
- Value Based Fees, by Alan Weiss (book)
- The Art of Value Podcast with Kirk Bowman
- Red Booth Studios with Brian Moore
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