Today we talk about how to position yourself against the competition … and use the difference to your advantage. One of the best ways to do this is to use a simple positioning graph to place your competitors relative to where you stand.
A Quick Preview of the Podcast:
- Why marketing is really like jujitsu
- The greatest paradox every personal brand faces
- How to clarify where you stand relative to your competitors
Resources From This Episode:
I strongly suggest you download this episode’s resource guide. It will help you visualize the positioning graph I talk about.
Thanks to Dustin Daeunhauer from definingmomentstv.com for the awesome podcast intro.
Special thanks to Hope Schaefer, Rob Still, Mary Caldwell, and Irfan Abdul for your iTunes reviews this week. I’m so thankful!
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