I spent many of my earlier years as a Christian worship leader and songwriter. Knowing what I know now about marketing fills me with regret a lot more than it probably should! Here are 5 worship leader marketing mistakes I made: 1. Not consistently blogging. This might seem basic, but keeping a regular blog more equates […]
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An Epic & Easy Hack To Ensure Your Fundraising Letter Gets Opened
Last week, I hosted a webinar for missionaries and nonprofit fundraisers that incorporated elements of marketing into their work. One idea that I left out was regarding OFFLINE engagement. Physical letters and direct mail are still important parts of fundraising, often used for newsletters and support letters. If you want to make sure your fundraising […]
FREE Webinar this Thursday December 5th
[UPDATE] This webinar will replay for free Sunday, December 8th at 7:30PM Eastern Standard Time. To register: CLICK HERE To attend (after registering): CLICK HERE (save this URL) Join me for a FREE live webinar this Thursday, December 5th at 9:00PM Eastern Standard Time. Webinar: Marketing for Missionaries: How To Fuse Your Online & Offline […]
3 Signs You’ve Fallen Into the Comparison Trap
Comparison can be helpful for inspiration, or to light a bit of a competitive fire under you. But do it too often and you’ll fall into the comparison trap. These are three common tendencies that can ensnare any of us if we’re not careful. 1. You overly compare yourself with those who are better. We rarely […]
Rest is a Weapon
You might be familiar with the Bourne Identity novels by Robert Ludlum. These stories were popularized by the Matt Damon movies in recent years. A spy named Jason Bourne is on the run from various groups of people. As Bourne runs frantically from place to place, he constantly reminds himself of an important concept in […]