In today’s episode I cover 4 basic pricing models for your personal brand because let’s face it — if you don’t have a pricing model, you won’t profit!

A Quick Preview of the Podcast:

• 4 pricing models every personal brand should know about.
• My personal favorite pricing model, which rewards you for getting better at what you do.
• The all important “bonus sandwich” and how it reduces buyer resistance.

Episode Resources:

• The Consulting Bible by Alan Weiss
• Value-Based Fees by Alan Weiss

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