Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn’t afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today. In the episode, we talk about:
- How he got into the copywriting space
- How he grew his email list without using social media
- Why mockery is more persuasive than appealing to the mob
- Politics as the purest form of branding
- Rhetoric vs. dialectic
- Why he doesn’t ask people to buy
- The importance of honesty in copywriting
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