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BYP 236: How To Market Yourself With Authenticity with Lindsay Hotmire

by Mike Kim Leave a Comment

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it. In this episode, we discuss:

  1. How to get in touch with your core identity
  2. Worldviews
  3. 3 basic questions that help you find your brand’s message
  4. The Johari window tool
  5. The “unbranding” process
  6. An authenticity inventory you can take for self-awareness
  7. How Lindsay used this information to grow her business
  8. Phenomenology
  9. What it looks like to differentiate yourself

I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share.

Resources:

  • Download Lindsay’s Brand Authenticity Guide
  • Lindsay’s Instagram
  • Lindsay’s LinkedIn

Connect with Mike:

https://mikekim.com/

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Filed Under: Mike Kim Show, Podcast Episodes

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Mike Kim
Personal branding expert, speaker, copywriter, and host of the top-ranked Brand You Podcast.

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Ranked the #1 podcast on iTunes for personal branding, each episode helps you build your personal brand business.

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