The video is a short 3-5 minute video for the thank you page. This video should essentially hold their hand from the time they opt-in to the time they check their inbox. 

You can say something like “Thanks for grabbing this resource / registering for our upcoming training –– here’s a quick tip” and share a relevant tip. 

 

Then, if you’d like, you can encourage them to scroll down and follow you on LinkedIn.