Positioning is one of the most important, yet least understood, aspects of marketing. It’s clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person.
But that’s exactly what a personal brand is: a brand built around you.
In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market.
We often start with these 3 questions:
- What pisses you off?
- What breaks your heart?
- What is the big problem you’re trying to solve?
The answers to these questions provide the basis on which you will build your positioning.
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