One of the most common scenarios I’ve seen in my career: someone who’s been “figuring out their business” longer than they need to.
They feel like they’re doing everything right but they’re not getting as much traction as they should.
In most cases, it comes down to this:
The right digits, the wrong order.
Think about a phone number. You can have the right numbers, but if even one digit is out of place, you’re not dialed in.
I don’t want this for you.
When I started in the expert industry over a decade ago, there was very little practical advice on how to actually build a scalable business around your expertise.
There was plenty of inspirational stuff about “finding your passion” but wasn’t anything that answered the question I actually needed help with:
“What stage am I in, and what do I do next?”
I didn’t need more convincing that this was possible. I didn’t need another framework. I literally just wanted someone to tell me: “You’re strong here, weak there, and here are your next three moves.”
Eventually, I figured out my own path and built my business one focused year at a time:
- 2013: Year of the Blog
- 2014: Year of the Podcast
- 2015: Year of Group Coaching (went full-time this year)
- 2016: Year of the Product Launch
- 2017: Year of the Live Event
- 2018: Year of Speaking
- 2019: Year of Video
- 2020: Year of Book Writing
- 2021: Year of Book Launch
Each year, I committed fully to mastering one area before moving to the next. The last few years, I’ve just been repeating what I’ve done before while optimizing the best I can.
I learned early on that success is sequential, not simultaneous.
Many people are trying to do everything at once: building a course while starting a podcast while writing a book while posting on five platforms while totally hating their life.
Maybe they’re making some money, but they’re not creating intellectual property that works when they’re not in the room.
Over the past decade, I’ve helped thousands of experts transition from trading time for money to building scalable IP. I’ve seen the patterns. I know what works and what doesn’t. More importantly, I know what needs to happen in what order. So I built something for ya:
The Idea to IP Score Assessment (ta-da!)
This 30 question diagnostic is designed to cut through the noise and give you clarity on what matters most for your business right now across 8 critical categories:
- Identity & Story – Do you have a clear and compelling story that sparks trust?
- Intellectual Property – Is your method, framework, or strategy packaged into tangible assets?
- Platform & Channels – Do you know the best places to show up where your ideal clients actually are?
- Positioning & USP – Are you positioned strategically against top names in your industry?
- Sales Systems – Do you have a reliable path from idea to income, or are you still knee-deep in hustle?
- Brand Assets – Are your brand assets polished and professional, or are they pulling you down?
- Presence & Visibility – How visible and recognizable is your brand to your ideal client?
- Connections & Network – Do you have the community, collaborations, and partnerships you need to expand your reach?
The assessment takes about 10 minutes (most do it in under five… I’ve been testing it the past three months). You answer 30 questions based on real-world scenarios from experts who’ve built successful businesses around their intellectual property.
Then you get a detailed, personalized report that shows you:
- Your breakdown across all 8 categories
- Where you’re strong and where there are opportunities to improve
- Specific 3-5 action steps based on YOUR stage of business for each category
This isn’t generic advice. No “here’s what worked for me, so it’ll work for you.”
The assessment helps you understand your current stage and what to prioritize next. If you’re in the wrong sequence, working harder just means you’re dialing the wrong number faster.
This assessment is free for a limited time (people have told me I should charge for this).
So I hope you’ll take advantage of this offer while it’s available.
Take the Idea to IP Assessment Now »
You might discover you’re more on the right track than you think… or you might realize you’ve been focused on completely the wrong things.
Either way, you’ll gain more clarity on what to focus on next. Let’s get you dialed in.
Finally, a one-time opportunity:
If you are reading this within the first month of this post, you’ll also have the opportunity to meet directly with me 1:1 to talk through your results. Not one of my coaches or anyone else: me.
Just make sure you check out the link and offer at the end of your report. I think it’s a pretty great offer which makes a lot of sense to help you, right where you are.
I will only have openings for this until the end of February 2026, so take the assessment and check out the video and opportunity at the end of your report.