You may have that “the riches are in the niches” and Katrina Kibben is one of the best examples of this.
Katrina is a writing coach for recruiters and CEO of Three Ears Media. In short, she teaches recruiters how to write better job postings.
I invited her onto the podcast because she’s in a market that not many freelance copywriters give thought to: the corporate market. I asked her several questions including:
- Why did you want to start a copywriting company for recruiting?
- What would you tell other copywriters who want to find an industry niche?
- How do you market a niche copywriting business?
Katrina takes a high-energy, humorous, and nontraditional approach to teach global recruiting teams to write about work like humans who care how much a job can change someone’s life.
Today’s Resource As Mentioned On the Episode:
Follow Katrina Kibben:
- Twitter: @katrinakibben
- Instagram: @katrinakibben
- LinkedIn: https://www.linkedin.com/in/katrinakibben/
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YouTube – https://www.youtube.com/c/MikeKim
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