Today we have a very special guest on the show, Pat Flynn from SmartPassiveIncome.com and author of the brand new book, Will It Fly?
Today, Pat talks to us about a very important concept: business validation. Rather than just launching a new product or service, Pat tells us that we should do a series of smaller steps and tests to validate our ideas.
Pat has a special place in my life and business — he is one of the top 3 influencers that I directly credit with helping me make my career pivot into the personal branding space. He is widely recognized as the leading voice in generating passive income, and his content is an absolute must.
Check Out Pat’s New Book, Will It Fly:
Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else.
As Joel Barker says, ‘Speed is only useful if you re running in the right direction.’ Will It Fly? will help you make sure you are clear for takeoff.
It answers questions like:
- Does your business idea have merit?
- Will it succeed in the market you re trying to serve, or will it just be a waste of time and resources?
- Is it a good idea for YOU?
In other words, will it fly?
Chock-full of practical suggestions you can apply to your business idea today, Will It Fly?combines action-based exercises, small-scale ‘litmus tests’, and real-world case studies with anecdotes from the author s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.
Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.
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