You’ve bought the online courses. You’ve attended conferences. You’ve read the right books, tuned into the top podcasts, and even modeled your blog after your favorite online expert.
But no matter how religiously you follow the “right” advice, you just can’t seem to get more traction.
What gives?
Chances are, you’re missing what I consider the “Rosetta Stone” of personal brand building.
The real Rosetta Stone (not the language learning course) is a stone tablet discovered in 1799 in the Nile Delta. Widely regarded as one of the great archaeological finds in history, the Rosetta Stone helped linguists “break the code” to understanding Egyptian hieroglyphs.
The Rosetta Stone contained a decree written by King Ptolemy V in three different scripts: Ancient Egyptian hieroglyphs, Demotic script, and Ancient Greek. Once discovered, linguists used their knowledge of known terms to unlock the meaning of the unknown hieroglyphs.
In the same way, there is a “Rosetta Stone” in the personal brand space that very few people know about or even understand.
It’s no wonder.
There’s no course that teaches it. There are no books that talk about it. There are no conferences dedicated to it. And those successful bloggers and brands you follow? They don’t talk about it because most of them don’t even realize they’ve done it!
But I guarantee you — every successful personal brand has possessed this “Rosetta Stone” in one varying degree or another.
So what is this “Rosetta Stone” I’m talking about?
Find out in today’s podcast.
My Guest Post on Ray Edwards’ Blog: Why You Must Attain Rising Star Status (And How To Do It)
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