Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all.

Some of the topics we hit include:

• What is a brand voice guide?
• What are the three elements of voice?
• When is a good time for a brand to do this?
• How do you capture the voice of people who are not writers?
• How do you maintain sanity writing in other people’s voices?

Connect with Justin:

• Write More Personality-er Workshop
• Free Brand Voice Guide

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• Get the audiobook version of “You Are The Brand” absolutely free: mikekim.com/yatbaudio
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If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com