YATB 329 – How to Find Your Verbal Brand Identity with Justin Blackman

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Mike Kim
May 24, 2022

Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all.

Some of the topics we hit include:

  • What is a brand voice guide?
  • What are the three elements of voice?
  • When is a good time for a brand to do this?
  • How do you capture the voice of people who are not writers?
  • How do you maintain sanity writing in other people’s voices?

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