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MKTV #6 – This One Question Helps Me Find My Why (More Than Simon Sinek’s ‘Start With Why’ Book)

by Mike Kim 4 Comments

Much has been said about “finding your why” – we know we need to find our why, but we’re just not sure how to do it.

In this episode, I share one super simple question that I’ve used to guide my business decisions and spark my motivation to push through the messy middle.

A quick recap:

Business is nothing more than solving a problem for profit. Whenever I embark on a new business venture, I simply ask myself, “What is the big problem I’m trying to solve?”

[clickToTweet tweet=”Business is nothing more than solving a problem for profit.” quote=”Business is nothing more than solving a problem for profit.”]

When I’m clear on the answer to that question, I’m clear on the “why” behind the new project, partnership, or offering. In the video, I talk about how having the answer to that question has propelled me through hosting my first live conference called Influence & Impact.

Question: What is the big problem you are trying to solve in your latest business project or idea?

Filed Under: Blog, Business, MKTV

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Mike Kim
Personal brand strategist and author of the Wall Street Journal & USA Today Bestseller, You Are the Brand.

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