As with all of life, it’s so important right now to get good at the art of reframing the situation. We need to keep asking, “What does this make possible?” For personal brand businesses, the answer is, “A lot.” I’ve been asked over and over if businesses should sell, market, and run ads at this time. So, I’ve compiled the things I’ve said in various outlets over the last couple weeks into 5 business and marketing tips to navigate the age of coronavirus:
1. In your marketing, change your language from survival and frustration to the language of adjusting and adapting
2. Jerry McGuire yourself
3. Don’t stop selling
4. Don’t be afraid to downshift back into what you did before
5. Tater-tots and sawdust
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