Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off. He asked me to speak at his latest Agents of Change conference, and I was able to witness first-hand that it is one of the best live events put on in the country. I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through:
- The importance of starting small
- Focus on the 3 S’s: speakers, sponsors, and seats
- How to create a digital marketing plan for a live event
- The power of personally reaching out and inviting people
- How to market smaller live events that happen more frequently
- The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate
Check out Rich’s new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing.
Resources:
Connect with Mike:
Instagram – https://www.instagram.com/mikekimtv/
LinkedIn – https://www.linkedin.com/in/mikekimtv
Facebook – https://www.facebook.com/mikekimtv/
Twitter – https://twitter.com/mikekimtv
YouTube – https://www.youtube.com/c/MikeKim
Subscribe to the Brand You Podcast Here:
Did you know? The Brand You Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Wednesday:
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com