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BYP 64 – How To Market Soft Skills

by Mike Kim Leave a Comment

Copy of BYP 57 - How To Get Clearer on ClarityA few weeks ago Dr. Ann Vertel, an accomplished business coach, speaker, and avid listener of the podcast, asked about how to market “soft” skills.

In today’s episode I share a simple approach to marketing based on your potential client’s level of awareness. In short, the more aware a client is of his or her need for your service, the more direct you can be with your marketing. The more unaware they are, the more “indirect” you need to be in your marketing — preferably with an emphasis on story-telling.

To illustrate this concept, check out this diagram from Gene Schwartz:

Screen Shot 2016-01-12 at 12.06.38 PM

Mentioned in Today’s Episode:

  • Dr. Ann Vertel
  • How To Market Yourself Like No One Else Can

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Mike Kim
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