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BYP 31 – 3 Reasons Why A Podcast May Be More Important Than A Blog

by Mike Kim Leave a Comment

3 Reasons A Podcast May Be Better Than A BlogToday I answer a question posed by a listener named Josh Hogancamp on why I started podcasting. I’ll tackle that within the framework of why a podcast may well be better than a blog these days. (Hard to admit because I love blogs, but it may be true!)

1. Blogs are like mixtapes, podcasts are like full albums.

People scour blogs and only share the best — podcasts are subscription based, so they have a better chance of retaining repeat consumers of your content.

2. Podcasts = binge listening.

When was the last time you “binge read” a blog? Not likely. But binge listening to podcasts happens all the time!

3. Podcasts are more suited to today’s on-the-go lifestyle.

When do I do all that binge listening? While I’m doing other things, of course.

Resources from this episode:

  • Podcasting A to Z with Cliff Ravenscraft (use code “MikeKim” for $500.00 discount)
  • Podcast Movement this summer in Dallas

Connect with Mike:

https://mikekim.com/

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Leave a review.Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best way for word to get out about this podcast. I read every single comment … leave any review you want, as long as it’s honest. Thank you!

Filed Under: Blog, Marketing, Podcast Episodes, Podcasting

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Mike Kim
Personal brand strategist and author of the Wall Street Journal & USA Today Bestseller, You Are the Brand.

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