YATB 313 – The Realtors of Orange County School of Personal Branding with Alex Yu

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Mike Kim
February 1, 2022

What are realtors not doing right when it comes to marketing and branding?

Listen in as Alex Yu – a successful real estate agent in Orange County California – gives his answer. I wanted to have him on the show because he does a great job of blending what he’s personally interested in and real estate into his marketing and branding strategy.

According to Alex, marketing comes from two things: character and competence. People want to buy the story, not a box with four walls in it. Alex and his team don’t follow the same cookie-cutter approach that most realtors are taught and they are successful because of it.

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